GRACE MELLO

 

As a highly skilled media professional with a passion for sports I am able to stay up to date with trends and changes utilizing all social media platforms to optimize and advance a positive brand image as well as create an environment for our fans to engage with. 

EDUCATION​

California State University, Fresno

 -B.S., Kinesiology - Sport Administration/Public Relations Option

 -Certificates in Sports Marketing and Sports and Entertainment Facilities Operations

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WORK EXPERIENCE 

Digital Content Coordinator

Minnesota Wild | September 2024 - Present | Saint Paul, MN

- Develop, manage and execute social media marketing strategies, delivering 10,000+ seasonal posts and generating 12M+ annual engagements through dynamic, fan-centric storytelling. 

- Capture, create, edit, produce and publish engaging content for 15 social media handles with a total of 2.7M followers including Minnesota Wild Instagram, Facebook, TikTok, X, YouTube, LinkedIn and Threads, along with ancillary accounts for MN Wild Pup, Nordy, Hockey Day MN, Wild on 7th podcast and Wild Gives Back while continuously growing the online presence of the organization. 

- Expert-level proficiency in on-location and studio photography, using a mirrorless camera, as well as vertical videography, using an iPhone. Skilled in capturing a wide range of subjects, including but not limited to, dynamic sports action, group interactions, emotional moments and large-scale events.

- Experience with graphic design. Familiar with Adobe photoshop creating graphics as well as editing templates and turning them quickly to be posted. 

- Recruit, onboard, and supervise intern performance and development.

- Support various internal departments with 50+ corporate activations through social media and increased ticket sales through promoting 36+ Ticket Pack offers.

- Project management using Wrike, organizing and executing tasks while coordinating team and intern workflows to ensure cohesive, omni-channel messaging and world-class storytelling.

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Social Media Marketing Coordinator

Fresno Monsters Hockey | February 2023 - September 2024 | Fresno, CA

-Managed and executed social media marketing strategies for the organization.

-Captured, created, edited, produced and delivered engaging content for Fresno Monsters Instagram, Facebook, TikTok, and X.

-Grew the online presence of the organization. 

-Experience with photography, vertical videography, and graphic design.

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Social Media Coordinator

Fresno State Athletics | February 2024 - August 2024 | Fresno, CA

-Managed and executed social media marketing strategies for the 18 NCAA Div. 1 sports teams at Fresno State. 
-Implemented social media strategy and created content for Fresno State Athletics Instagram, Facebook, TikTok, and X.
-Experience with photography and vertical videography. Captured photos and videos of team practices, games, activities and more. 
-Assisted with in-game production for ticketed and non-ticketed sports. 
-Lead and guided Marketing Interns in various marketing and social media efforts.

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Seasonal Digital Content Creator

United States Premier Hockey League | September 2022 - March 2023 | Remote

 -Crafted comprehensive team previews, issued weekend recaps and previews for the league, as well as reports highlighting the players of the week and month along with various other written pieces for publication on the USPHL website.

 -Created posts highlighting game results along with video highlights for use on the USPHL X account.

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Marketing Intern

Fresno State Athletics | September 2022 - May 2023 | Fresno, CA

- Assisted in-game production for ticketed and non-ticketed sports.
- Worked closely with the social media coordinator to implement social media strategy and created content.
- Executed on and off campus grass-root marketing efforts. 
- Researched and contacted in-game honorees for ticketed sports.

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SKILLS​

- Social Media Platforms: Facebook, Instagram, TikTok, X, Snapchat, Threads, YouTube, LinkedIn
- Copywriting 
- Content Creation and Planning
- Graphic Design
- Adobe Creative suite, including Photoshop and Lightroom
- Microsoft Office suite, including Excel
- Google Drive suite, including Sheets

- Project Management programs, including Wrike

- Social Media Management programs, including Sprout Social

- Analytics tracking, including Trajektory

- Content creation tool, including Slate
- Collaboration and Communication

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