GRACE MELLO

 

As a highly skilled media professional with a passion for sports I am able to stay up to date with trends and changes utilizing all social media platforms to optimize and advance a positive brand image as well as create an environment for our fans to engage with. 

EDUCATION​

California State University, Fresno

 -B.S., Kinesiology - Sport Administration/Public Relations Option, 2023

 -Certificates in Sports Marketing and Sports and Entertainment Facilities Operations

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WORK EXPERIENCE 

Social Media Marketing Coordinator

Fresno Monsters Hockey | February 2023 - Present | Fresno, CA
-Manage and execute social media marketing strategies for the organization.
-Capture, create, edit, produce and deliver engaging content for Fresno Monsters Instagram, Facebook, TikTok, and Twitter.
-Grow the online presence of the organization. 
-Experience with photography, vertical videography, and graphic design

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Social Media Coordinator

Fresno State Athletics | February 2024 - Present | Fresno, CA

-Manage and execute social media marketing strategies for the 18 NCAA Div. 1 sports teams at Fresno State. 
-Implement social media strategy and create content for Fresno State Athletics Instagram, Facebook, TikTok, and Twitter.
-Experience with photography and vertical videography. Capture photos and videos of team practices, games, activities and more. 
-Assist with in-game production for ticketed and non-ticketed sports. 
-Lead and guide Marketing Interns in various marketing and social media efforts 

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Seasonal Digital Content Creator

United States Premier Hockey League | September 2022 - March 2023 | Remote

 -Crafted comprehensive team previews, issued weekend recaps and previews for the league, as well as reports highlighting the players of the week and month along with various other written pieces for publication on the USPHL website.

 -Created posts highlighting game results along with video highlights for use on the USPHL Twitter.

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Marketing Intern

Fresno State Athletics | September 2022 - May 2023 | Fresno, CA

- Assisted in-game production for ticketed and non-ticketed sports.
- Worked closely with the social media coordinator to implement social media strategy and created content.
- Executed on and off campus grass-root marketing efforts. 
- Researched and contacted in-game honorees for ticketed sports.

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SKILLS​

- Social Media Platforms: Facebook, Instagram, TikTok, Twitter, Snapchat, Threads
- Copywriting 
- Content Creation and Planning
- Graphic Design
- Adobe Creative suite, including Photoshop
- Microsoft Office suite, including Excel
- Google Drive suite, including Sheets
- Collaboration and Communication

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